Pg. 330 Questions

1. Oral presentations let you combine your skills in research, planning, writing, visual design, and communication. They also let you demonstrate your ability to think on your feet, grasp complex business issues, and handle challenging situations.

2. The three goals in an introduction are arouse the audience's interest in the topic, establish your credibility, and prepare the audience for what will follow.

3. To gain your audience's attention you can unite the audience around a common goal, tell a story, pass around a sample, ask a question, state a startling statistic, or use humor.

4. The three goals in a conclusion are restating your main points, describing next steps, and ending on a strong note.

5. To ensure successful online presentations you can: consider sending preview study materials ahead of time, keep your presentations as simple as possible, ask for feedback frequently, consider the viewing experience from the audience's point of view, make sure your audience can receive the content you intend to use, and allow plenty of time for everyone to get connected and familiar with the screen they're viewing.

Pg. 216 Questions

1. When gauging the audience's needs, it is helpful to ask questions about demographics and psychographics.

2. Demographics and psychographics are important because they help take into account cultural expectations and practices, allowing you to use the appropriate appeals.

3. Emotional appeals attempt to connect with the reader's feelings or sympathies. Logical appeals are based on the reader's notions of reason; these appeals can be analogy, induction, or deduction.

4. You can use analogy, induction, or deduction.

5. The AIDA model stands for attention, interest, desire, and action. One limitation is this model talks at audiences, not with audiences. Another limitation is this model focuses on a single event, not a relationship.

Pg. 188 Questions

1. The 5 main goals of negative messages are: (1) give the bad news, (2) ensure its acceptance, (3) maintain reader's goodwill, (4) maintain organization's good image, and (5) reduce future correspondence on the matter.

2. The questions to ask when deciding between direct and indirect are: (1) will the bad news come as a shock, (2) does the reader prefer short messages that get right to the point, (3) how important is this news to the reader, (4) do you need to maintain a close working relationship with the reader, (5) do you need to get the reader's attention, and (6) what is the organization's preferred style?

3. The sequence of steps involved in the indirect approach are: (1) opening with a buffer, (2) providing reasons and additional information, (3) continuing with a clear statement of the bad news, and (4) closing on a positive note.

4. A buffer is a neutral statement that establishes common ground with the reader. Some critics consider it unethical if the message is insincere or deceptive.

5. The purpose of using the indirect approach is to ease the blow and help readers accept the bad news.

Email Message

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Activity 3 - Editing and Revising and E-mail Message

To: sarah@work.net

From: bill@work.net

CC: jim@work.net

Subject: Question about training trip


Sarah,

I want to go on a training trip, but I don't know who to give the money to. Do you know who handles that department? Any help would be much appreciated.


Thanks,

Bill

Document Critique (Memo Revision)

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Document Design Activity

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Professional Bio

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Audience Profile Questions

9. An advertisement for peanut butter

In this situation, the audience might be anyone watching the television while the commercial is aired. If the viewer likes peanut butter, he or she will be receptive to the message. If not, the viewer may not pay attention to the message. The audience needs to know the brand of the peanut butter, where it can be purchased, and possibly the cost.

11. A cover letter sent along with your resume to a potential employer

Here, the audience is anyone in the company who is involved in the hiring process. This may start with an HR manager, then proceed to other managers as well. Depending on the content and quality of the resume/cover letter, the audience can have different reactions. If you are qualified for the job and have a professional-looking resume, the audience will react positively. If you are not qualified, or if you submit a sloppy resume, the audience will react negatively. The audience needs to know your personal information, education, work experience, and other similar information.

Ethical Dilemma (drop.io)

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Ethical Dilemma

When marketers have a new product ready, they want to get it on the market as quickly as possible. However, sometimes they want to get the product on the market too quickly. The ethical dilemma I chose is “deemphasizing negative test results in a report on your product idea.” This is clearly an ethical dilemma, and the choice made is not ethical.

Before products are released, tests are run to ensure that the product is safe for people to use. If negative results are received in a given test, that means the product is not ready. The product idea should be fixed to ensure that these negative test results will not come about again. Choosing to deemphasize negative test results is intentionally harming possible users of the product.

Clearly, this is an ethical dilemma where the subject made an unethical decision. This decision will affect numerous people for the worse. In the long run, this firm’s reputation will be hurt and they will likely not be profitable.

Pg. 23 Revised E-mail (Drop.io)

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Pg. 23 Revised E-mail

I wanted to take this time to welcome you all to our branch here in the United States. We are all like one big family, and we look forward to adding you to our family. I look forward to meeting you all in person rather than just e-mail and phone conversations. I am very pleased about getting to know you, and I’ll do my best to teach you all about America.

January 12 Blog

My name is John Zripko. I am a junior and a marketing major, and this is my blog.