Pg. 216 Questions

1. When gauging the audience's needs, it is helpful to ask questions about demographics and psychographics.

2. Demographics and psychographics are important because they help take into account cultural expectations and practices, allowing you to use the appropriate appeals.

3. Emotional appeals attempt to connect with the reader's feelings or sympathies. Logical appeals are based on the reader's notions of reason; these appeals can be analogy, induction, or deduction.

4. You can use analogy, induction, or deduction.

5. The AIDA model stands for attention, interest, desire, and action. One limitation is this model talks at audiences, not with audiences. Another limitation is this model focuses on a single event, not a relationship.