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Tuesday, January 26, 2010
Monday, January 25, 2010
Thursday, January 21, 2010
Audience Profile Questions
9. An advertisement for peanut butter
In this situation, the audience might be anyone watching the television while the commercial is aired. If the viewer likes peanut butter, he or she will be receptive to the message. If not, the viewer may not pay attention to the message. The audience needs to know the brand of the peanut butter, where it can be purchased, and possibly the cost.
11. A cover letter sent along with your resume to a potential employer
Here, the audience is anyone in the company who is involved in the hiring process. This may start with an HR manager, then proceed to other managers as well. Depending on the content and quality of the resume/cover letter, the audience can have different reactions. If you are qualified for the job and have a professional-looking resume, the audience will react positively. If you are not qualified, or if you submit a sloppy resume, the audience will react negatively. The audience needs to know your personal information, education, work experience, and other similar information.
In this situation, the audience might be anyone watching the television while the commercial is aired. If the viewer likes peanut butter, he or she will be receptive to the message. If not, the viewer may not pay attention to the message. The audience needs to know the brand of the peanut butter, where it can be purchased, and possibly the cost.
11. A cover letter sent along with your resume to a potential employer
Here, the audience is anyone in the company who is involved in the hiring process. This may start with an HR manager, then proceed to other managers as well. Depending on the content and quality of the resume/cover letter, the audience can have different reactions. If you are qualified for the job and have a professional-looking resume, the audience will react positively. If you are not qualified, or if you submit a sloppy resume, the audience will react negatively. The audience needs to know your personal information, education, work experience, and other similar information.
Tuesday, January 19, 2010
Thursday, January 14, 2010
Ethical Dilemma
When marketers have a new product ready, they want to get it on the market as quickly as possible. However, sometimes they want to get the product on the market too quickly. The ethical dilemma I chose is “deemphasizing negative test results in a report on your product idea.” This is clearly an ethical dilemma, and the choice made is not ethical.
Before products are released, tests are run to ensure that the product is safe for people to use. If negative results are received in a given test, that means the product is not ready. The product idea should be fixed to ensure that these negative test results will not come about again. Choosing to deemphasize negative test results is intentionally harming possible users of the product.
Clearly, this is an ethical dilemma where the subject made an unethical decision. This decision will affect numerous people for the worse. In the long run, this firm’s reputation will be hurt and they will likely not be profitable.
Before products are released, tests are run to ensure that the product is safe for people to use. If negative results are received in a given test, that means the product is not ready. The product idea should be fixed to ensure that these negative test results will not come about again. Choosing to deemphasize negative test results is intentionally harming possible users of the product.
Clearly, this is an ethical dilemma where the subject made an unethical decision. This decision will affect numerous people for the worse. In the long run, this firm’s reputation will be hurt and they will likely not be profitable.
Pg. 23 Revised E-mail
I wanted to take this time to welcome you all to our branch here in the United States. We are all like one big family, and we look forward to adding you to our family. I look forward to meeting you all in person rather than just e-mail and phone conversations. I am very pleased about getting to know you, and I’ll do my best to teach you all about America.
Tuesday, January 12, 2010
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