When marketers have a new product ready, they want to get it on the market as quickly as possible. However, sometimes they want to get the product on the market too quickly. The ethical dilemma I chose is “deemphasizing negative test results in a report on your product idea.” This is clearly an ethical dilemma, and the choice made is not ethical.
Before products are released, tests are run to ensure that the product is safe for people to use. If negative results are received in a given test, that means the product is not ready. The product idea should be fixed to ensure that these negative test results will not come about again. Choosing to deemphasize negative test results is intentionally harming possible users of the product.
Clearly, this is an ethical dilemma where the subject made an unethical decision. This decision will affect numerous people for the worse. In the long run, this firm’s reputation will be hurt and they will likely not be profitable.
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