Audience Profile Questions

9. An advertisement for peanut butter

In this situation, the audience might be anyone watching the television while the commercial is aired. If the viewer likes peanut butter, he or she will be receptive to the message. If not, the viewer may not pay attention to the message. The audience needs to know the brand of the peanut butter, where it can be purchased, and possibly the cost.

11. A cover letter sent along with your resume to a potential employer

Here, the audience is anyone in the company who is involved in the hiring process. This may start with an HR manager, then proceed to other managers as well. Depending on the content and quality of the resume/cover letter, the audience can have different reactions. If you are qualified for the job and have a professional-looking resume, the audience will react positively. If you are not qualified, or if you submit a sloppy resume, the audience will react negatively. The audience needs to know your personal information, education, work experience, and other similar information.